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HP Brings 3D Technology to Footwear Market

FitStation powered by HP delivers individual shoe and insole recommendations, 3D printed insoles and custom footwear.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

HP Inc. announced FitStation powered by HP, a new platform that will deliver custom-fitted and individualized footwear through innovative 3D scanning, dynamic gait analysis and manufacturing technologies. FitStation is the next step in the company’s journey to reinvent how the world designs and manufactures with commercial 3D technologies.
 
FitStation powered by HP is a hardware and software platform that captures 3D scans of the foot, foot pressure measurements and gait analysis to create a digital profile of each foot. It is the world’s first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D printed insoles and individualized custom footwear. The system will use HP Multi Jet Fusion printing technology to manufacture a 3D printed insole.
 
“FitStation is a truly disruptive platform that will improves people’s lives and change the way people purchase footwear and shoe insoles,” said Louis Kim, global head of immersive computing, Personal Systems, HP Inc.
 
Superfeet, a leader in innovative, over-the-counter insoles, is piloting the platform in select stores across 4,000 retail locations.

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